Swinton Car Insurance comes of age

Swinton Car Insurance is fifty years old. Its nearly half a century since the car insurance broker opened its doors at its first branch in Salford. The high street car insurance distribution channel was born.
1959 was a time of prosperity when people were buying more cars than ever since the war, but finding car insurance wasn't easy like today. It wasn't possible to pick up a phone to a call centre or buy over the Internet.



In the 1950's it wasn't even possible to walk in off the high street with your new registration documents to buy car insurance. Swinton, by opening up high street branches, opened up car insurance to the masses.

Through the 1960's and 70's thee company grew rapidly and Swintons became the first car insurance broker to advertise on Television and set the tone for today's ubiquitous adverts in every commercial break. In the 1980's Swintons took the bold and early step to computerise their quotation systems and customer records. The economies of scale and the cost savings that this brought gave the company competitive edge and they expanded the branch network beyond the north west and right across the UK.

In the early 1990s Swintons became a wholly-owned subsidiary of Sun Alliance and opened a national telesales and custiomer service Centre in Manchester. This was folllowed by another innovation and introduced a freephone 0800 number quotation line to link all the branches to the call centre.

Growth
In 2001, Swinton was acquired by La Mutuelle Du Mans Assurance (MMA), a French insurer. With this backing Swinton was able to buy Colonnade Insurance Brokers retail business and instantly had branches across 90% of the UK. The acquisition of the Budget retail branch network in August 2006 added a further 90 branches nationwide and meant that Swinton had acquired a total of 250 brokers in the past five years alone.

Swinton now has over 3,000 employees, and is responsible for over 2 million insurance policies.

Swinton are today a one-stop source of insurance and related cover homes, cars, caravans, businesses, holidays, motorbikes - and even classic cars. They check the UK's top insurers to find the best cover at the best price for their customers.



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