RBS Churchil Insurance - Is the nodding dog facing the guillotine?

There's been a lot of noise in the UK press recently about the split up of the profitable insurance arm of RBS Bank, partly because the Government wants some of it's money back, but more importantly because the organisation has been deemed to be in breach of European monopoly regulations regarding Insurance and needs to be broken up.

Out of the ashes of the Scottish Bank will come the predators who probably can't wait to get their grubby hands on the likes of Churchill. The Insurance News press are already speculating as to who the interested parties are.

Whoever buys Churchill is guaranteed profitable business as years of marketing expertise has engrained the lovable bulldog into the British psyche.
Why I even heard Chris Moyles of Radio 1 doing five minutes of oooh Yeeees impressions this morning! now that is invaluable advertising!
The dog is a National treasure !

Before an earthquake there are seismic rattles so perhaps what landed in our inbox today is an indication of things to come. RBS's Privilege Car Insurance has closed it's online affiliate scheme and hasn't advertised on TV for ages. We saw similar things happen to the Norwich Union brand earlier this year.

It appears the shadows are now gathering over the old bulldog's future.........

RE: RBS Insurance - System Outage
Dear Affiliate,

RBS Insurance would like to give you advanced notice that there will be some outage across all RBS Insurance websites - Direct Line, Churchill, Green Flag, Devitt and Privilege starting at 00.30hrs on Sunday 22nd November.
The planned outage will allow for scheduled enhancements to be implemented across all websites. Their aim is to have all sites back live to the public by 9.40am. These timings are subject to any unexpected issues that may occur during the release.
RBS Insurance would like to apologise for any inconvenience this may cause you and would like to take this opportunity to thank all affiliates for their continued hard work and support across the RBS Insurance brands.
Should you have any queries, please do not hesitate to contact your Account Manager.



Hmm, maybe they are splitting the brands onto different platforms that day?

Watch this space.....Oh Yes!
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